Most store brands are actually made by the big name-brand producers of foods. Most of the cost savings come from inferior packaging with lower cost or less-extensive artwork. Shoppers who buy the name brand products are paying more for the pretty package.
Hard to believe? Do a little home-based blind taste testing. Buy both a store brand and a name brand package of a few food products, such as cereal, frozen vegetables, and saltine or snack crackers. Prepare both store brand and name brand products for serving, and ask family members or friends to taste them without letting them see which is which. Ask if they see or taste a difference. Or have a family member or friend serve them “blind” to you and see what you think.
When my kids were young we were on a tight budget. They wanted the store brand foods they saw on TV, but I knew I could save as much as 50¢ per box by buying the store brand. Especially when I bought the larger, economy size. So I kept every one happy by buying one box of name brand cereal. Once the cereal was eaten I refilled the box with store brand cereal, and continued this practice for years. They never caught on.
You may like the packages enough to pay extra for them. But for those readers who’d rather spend their money on other things, go for the store brands and you’ll enjoy your food just as well as if you bought the fancy name brands.
Happy shopping and happy savings!